Brand: adidas
Role: Producer
Creative: adidas (Studio A)
Photographer: Daniel Roché
Production partner: Shotview
Project scope: Concept Development, Art Buying, Stills Production, Post-Production, Asset Delivery
Channel: eCommerce, Social (paid & organic), In-app, CRM
Everyone has 'The Chair' in their room; the one that houses all the clothes that are waiting for their next turn to be worn.
For this concept, we show our talent in an in-studio set up. Wearing Adicolor in a stylized yet simplistic bedroom that shows the contrast between the talent's personality and the alternate personality that lives on The Chair.
By using styling as props on both the talent and the chair we created simple but contrasting scenes show that everyone has multiple sides of themselves, and that we are able to switch between these different facets through the clothing we wear.
