Adicolor is made for everyone, and with this concept we amplify solidarity and unity between all – young and old – sharing life in the modern-day neighbourhood.
We brought to life the Adicolor 70s SS23 collection with a fashion editorial feel and a quirky tone, capturing the complicity and tenderness that surrounds sharing a living space with different people, and a tongue-to-cheek Adicolor tone.
We captured moments of connection, invasion of space, and accidental pass-throughs, bringing our Adicolor neighbourhood to life. Taking this concept on-location in Barcelona, we found an apartment complex from the 70s and shot five talent in the building as if they were actual neighbours.
