Brand: adidas
Role: Producer
Creative: adidas (Studio A)
Photographer: Selim Djegham
Videographer: Louis Vielle
Production partner: ILA
Project scope: Concept Development, Art Buying, Stills & Motion Production, Post-Production, Asset Delivery
Channel: eCommerce, In-app, CRM
Monofit: a pair of kicks to empower little ones to focus on all the good things about being little: exploring, having fun, and trying things on their own for the first time. Created symmetrical, so no more left and right shoes.
Produced campaign imagery and content to support the launch of Monofit, capturing the mood of a gang of four kids aged 2 to 4 during a day of playing together.
Production efforts included a 2-day shoot (stills & moving) across 2 locations in Lisbon, PT.
