Brand: adidas, Foot Locker
Role: Account / Project Manager
Creative: Iris Worldwide
Director: Josh Cohen
Production partner: OB Management

Project scope: Creative Strategy, Film Production, Asset Production, Event Production
Channel: Social Media, Experiental / In-store

The adidas P.O.D is made of three separate parts, each coming from an iconic adidas shoe. We brought this unique product story to life by challenging creators & influencers from completely different backgrounds to come together and collaborate on a piece of creative work, showing that when things are great on their own, they can be better together.

Produced episodic social content reflecting the creative process behind each creation. Episodes were released ahead of the film premieres in flagship Foot Locker stores in London and Paris.

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