Brand: adidas
Role: Producer
Creative: adidas (Studio A)
Photographer: Anne-Sophie Soudoplatoff
Production partner: EyeForce
Project scope: Concept Development, Art Buying, Stills Production, Post-Production, Asset Delivery
Channel: eCommerce, In-app, CRM
Briefed on creating a consistent visual experience to support all runners on their journey to purchase, we created 6 distinct setups spanning all running profiles, while folding them into a uniform and cohesive experience for the entire adidas Running category.
Each setup features a unique movement direction, mood, casting, location, styling, and treatment, catering to everyone from novices to elite runners.
Production efforts included a 2-day shoot across 6 locations in Cape Town, SA.
