Brand: adidas
Role: Producer
Creative: adidas (Studio A)
Photographer: Matt Moran
Videographer: Chechu Pajares
Production partner: Playground
Project scope: Concept Development, Art Buying, Video & Stills Production, Post-Production, Asset Delivery
Channel: eCommerce, In-app, CRM, Retail, Social
Briefed on creating a consistent and holistic experience to support all runners on their journey to purchase, we created 5 distinct setups spanning all running profiles, while folding them into a uniform and cohesive experience for the entire adidas Running category.
Each setup features a unique movement direction, mood, casting, location, styling, and treatment, catering to everyone from novices to elite runners.
Production efforts included a 3-day shoot across 5 locations in Lisbon, PT.
