Brand: adidas
Role: Producer
Creative: adidas (Studio A)
Photographer: Leeor Wild
Styling: Candice Bailey
Production partner: The Production Factory
Project scope: Concept Development, Art Buying, Stills Production, Post-Production, Asset Delivery
Channel: eCommerce, Social (paid & organic), In-app, CRM
Showcasing the iconic Samba in its natural environment: the everyday, and showing the beauty in the ordinary in an authentic, universal backdrop: the café. It’s all about finding the beauty in the mundane and ordinary, grounding the iconic Samba sneaker in true-to-life settings.
With a nod to football and heritage, we highlighted community and connection in this intimate location, all while keeping it low-key and effortlessly cool, with subtle easter eggs and a nod to sports culture in the background.
