Brand: adidas & Farm Rio
Role: Producer
Creative: adidas (Studio A)
Photographer: Leeor Wild
Styling: Sara Soares
Production partner: Playground
Project scope: Concept Development, Art Buying, Stills Production, Post-Production, Asset Delivery
Channel: eCommerce, Social (paid & organic), In-app, CRM
A cross-category activation which blends tropical patterns and on-trend colours, focusing on silhouettes from Originals, Sportswear, and Training.
Shot from dusk till dawn in a series of sand-filled scenarios 20 minutes away from Lisbon, we showcase our talent happily celebrating at an impromptu all-nighter—vibing, laughing, dancing, connecting with one another, and enjoying (and preserving) the moment.
