HEINEKEN GLOBAL BTL MARKETING

Brand: Heineken
Role: Account / Project Manager
Creative: Iris Worldwide

Project scope: Creative Strategy, Brand Positioning, Visual Identity, Brand Activations, Guidelines & Toolkits, Brand Assets
Channel: eCommerce, in-store
A multi-year relationship that allowed us to develop effective BTL marketing campaigns for Heineken brands to stop shopper in their tracks, and a strategic framework for boosting sales and winning on the (physical & virtual) shop floor.
A selection of campaigns developed for Heineken brands over the last few years.
Heineken
Heineken Music (2016)
UEFA Champions League (2016 & 2017)
Heineken Light (2017 & 2018)
Heineken Festive (2018 & 2019)
Desperados
Trade platform (2020)
The Party Starts Here (2020)
Party Possibilities (2020)
Party + (2020)
Desperados Mojito Launch (2020)
Desperados Lime Launch (2020)
Strongbow
Strongbow Rosé (2019)