Brand: Philips
Role: Producer
Creative: Media.Monks
Director: Emma Le Doyen
Photographer: Marina Coenen
Production partner: Film.Monks
Project scope: Concept Development, Creative Operations, Art Buying, Stills & Motion Production, Post-Production, Asset Delivery, Transcreation & Localisation, Campaign Toolkit
Channel: Online, Commerce, Social Media
Gorgeous, curly hair is an absolute swine to achieve. Or is it?
We partnered with top-tier talent to produce a global integrated product launch campaign, showcasing how easy and quick it is to achieve gorgeously wavy hair with the new StyleCare Prestige hair curler.
Production efforts included a 4-day live action shoot across 2 locations, in-studio table top content capture using a Bolt high-speed camera robot, and beauty & product photography.
